CriticallyThought » Advertising

PetSmart’s Viral Coupon Campaign

trr — Mon, 19 Sep 2011 19:11:09 +0000

As an employee for Mars Petcare, we’ve been given the opportunity to spread a coupon around for PetSmart. Better act fast, the coupons are only good Sept 22nd – 25th.

Here is the email:

Dear Valued Vendor Partner,

As a way to thank you for your contributions to PetSmart, I wanted to extend an invitation to you and your employees to participate in PetSmart’s Friends and Family Appreciation Event on September 22-25. With the attached coupon sheet, you can save 15% on your entire product purchase, $20 off pet training, 15% off your PetsHotel Services, and 15% off $60 or more at petsmart.com.

This program is designed to be viral, so please encourage your employees to forward the coupons along to as many friends and family as they’d like.

As one of our Top 60 vendors I wanted to ensure your teams have the opportunity to benefit from this discount.

Thanks again for being a valued vendor partner.

Best regards,

Joe O’Leary
EVP, Merchandising, Marketing and Supply Chain
PetSmart, Inc.

You can benefit from me by retrieving the coupons here. All I ask is you link back to this post instead of re-posting elsewhere.

Monkeybulbathon…

trr — Thu, 18 Dec 2008 04:17:56 +0000

Maybe it is because I am feeling sentimental, maybe it is because I am tired of working on the same 5 different posts for this website (curse of a perfectionist), or maybe it is because props are way past due to my friend Chris over at Monkeybulb.com. I always love reading his take on special advertisement and marketing campaigns. So in the spirit of the holiday season, I bring you not one, but two ad reviews from yours truly as a tribute to Monkeybulb.
First up, Jones’ Big Ass Truck Rental and Storage.

The funny thing is, everyone has to have an old printer stored at their house. I know there is one at mine, maybe I should give him a call later. To further add proclaim to this ads effectiveness, I challenge you to find me anyone who would turn down a drunk sale? After all that, the ad really took it home with the pitch “If you got weed, I’ll store anything offer.” I couldn’t believe my eyes or my ears! Great job, now this ad applies to so many different demographics at once it was almost perfect, you’ve got anyone who’s not dukes of hazard also. To say the least the replay value of this spot was delightful. If only Cox Communication ran this ad as many times as they ran their own shameless self-promotional ads for their cable to which I was already subscribing too, I might still have cable today (but that’s a topic for a later discussion).

Next up, and on a more serious note, This Is Reality, this ad was very well done. I’ve gotten pretty tired of all the “green” marketing that is going on right now. Retail is the worst of it, believe me (again another one of those posts I was telling you about). So the fact that this spot takes a shot at the fabricators of clean coal advertisements reality got me into it. It even made me check out their website, sign up, and write this post to inform you about it too. Well done indeed if it can motivate even me to put this much effort into it. Hopefully it did for you also.Oh and if you are curious about whether or not the website for Jones’ BA Truck Rental & Storage was real or not, you can check it out here too.

Map Pack Download available now

trr — Thu, 01 May 2008 01:01:54 +0000

We are proud to be the first people to make available the in game maps anywhere on the internet. You can download them in this zip file: GTA IV – TW@ internet cafe map pack

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